Tag: Rhetorical analysisPage 2 of 6

Inoculation theory, postcards, and persuasion: Bamforth and Company’s Soldier #39 comic, “How you feel at the first inoculation”

Complex messages—including and perhaps especially those that have the trappings of a simple message, like a simple postcard—are good candidates for rhetorical scrutiny, yielding insight into where we…

Image repair, image prepare, and It: Inoculating against horror portrayals of professions

I’m turning to a unique case study of public communication to hopefully gain unique insights into inoculation theory. Here, the threat is fear. Josh Compton In September 2017,…

Immunization communication in Mister Rogers’ Neighborhood: Inoculation theory, health messaging, and children’s entertainment television

His approach worked with immunization, too, in a way that was mentionable and manageable, by paralleling some of the central tenets of inoculation theory. Josh Compton & Alicia…

Evidence of inoculation theory in The Evidence at Large (1805): Finding an inoculation rhetorical strategy in the Preface to House of Commons’ vaccine inoculation testimony and debate

The primary argumentation strategy, this analysis offers, is inoculation, or the pairing of counterattitudinal content with refutations, thereby weakening the counterattitudinal content, that parallels the medical practice of…

“Inoculate yourself with the word of God” Persuasion inoculation, medical inoculation, and religious rhetoric

The conflation of inoculation terminology with a non-inoculation process likely only adds to these confusing, potentially dangerous, public statements on health from a religious leader. Josh Compton https://www.tandfonline.com/doi/full/10.1080/15348423.2019.1696122…

Immunization communication in Mister Rogers’ Neighborhood: Inoculation theory, health messaging, and children’s entertainment television

Inoculation, then, could be seen as both a reflection of dialogue and as dialogue in action, both interpersonally and intrapersonally. Josh Compton & alicia mason Immunization communication in Mister…

Late night television comedy, mid-afternoon congressional testimony: Attacks on Stephen Colbert’s House Judiciary committee appearance

Colbert’s breaking of character—a rare inconsistency—received less attention than the consistency of his characterised testimony. Josh Compton https://www.tandfonline.com/doi/abs/10.1080/2040610X.2019.1623439 This analysis examines criticism of Stephen Colbert’s congressional testimony on…

No explanation image repair

What we have in this image repair case seems to be a form of aporia—of talking about not being able to talk about something. Josh Compton Steve Rannazzisi, comedian…

When weather forecasters are wrong

It would also be of interest to explore whether weather forecasters could preempt image attacks, prior to inevitable wrong forecasts. The rhetorical approach of image prepare might be one option….

Presidents on speechwriting

Might some references to speechwriters even function as an inoculation effect, protecting the speaker against criticism? Josh Compton Presidents not only use speechwriters; they also have views on…